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Release Date: 11/25/2013
upwave Offers Digital Preview of The Tim Ferriss Experiment Viewers Can Watch First Episode on upwave.com Nov. 25, One Week Before Dec. 1 Prime-Time Premiere on upwave on HLN  ATLANTA, Ga. – upwave is giving fans the chance to preview The Tim Ferriss Experiment one week prior to its official television premiere on HLN. Beginning Monday, Nov. 25, viewers can watch the entire first episode of The Tim Ferriss Experiment via upwave.com/TFX. The episode also will be available on YouTube, Amazon Instant Video, iTunes, Google Play, Xbox Video, PlayStation, InDemand and for viewing through participating TV providers’ websites and apps.
 
upwave’s The Tim Ferriss Experiment allows viewers to get inside the head of the best-selling author of “The 4-Hour Workweek,” “The 4-Hour Chef” and “The 4-Hour Body.” Each week, Ferriss applies his signature rapid-learning techniques to deconstruct a task that “scares the living hell out of him.” From mastering the art of dating to starting a new business in just one week, Ferriss shows viewers how it’s done.
 
upwave began as a digital-first brand, so it makes perfect sense to give viewers the first glimpse at our programming through digital channels,” said Chris Vivion, executive producer of upwave. The Tim Ferriss Experiment captures the essence of our brand – becoming a better you, in a way that is uniquely you.”
 
The premiere episode follows Ferriss through a crash course in drumming with music legends Stewart Copeland (The Police) and Chris Frazier (Foreigner). Ferriss puts his newfound skills to the test in front of a live audience at a rock’n’roll concert –visit upwave.com/TFX  today to see if he succeeds! The Tim Ferriss Experiment is produced by Zero Point Zero Production Inc. (Anthony Bourdain: Parts Unknown, The Mind of a Chef and The Getaway amongst others).
 
The episode will be available for viewing through Sunday, Dec. 1 when upwave will launch its television debut on HLN with Cook Your Ass Off at 7 p.m. (ET), The Tim Ferriss Experiment at 8 p.m. (ET) and The Dose with Dr. Billy at 8:30 p.m. (ET). 
 
“We’re so excited to share these incredible programs with viewers,” said Gabriella Messina, vice president of content and programming for upwave. “The shows offer viewers a fresh twist on health and wellness. We’re proving that good, healthy living – and how to achieve it – doesn’t have to be difficult or boring. We’re hoping viewers are inspired and motivated to take action in their own lives.”
 
Cook Your Ass Off (upwave.com/CYAO) is a transformational culinary contest hosted by celebrated chef Richard Blais that will change the diets and lives of everyday people with the help of nutritionist Keri Glassman. Each episode will introduce the health struggle of an individual and pit talented chef contestants against one another in a three-round competition to transform favorite daily indulgences into lean and delicious meals.  A panel of celebrity guest judges, often with personal connections to the identified health struggle, will choose one winning chef to progress to a semi-final round, the winners of which will compete in a Grand Finale for $50,000. The premiere, with Guest Judge Chef Nate Appleman, will share the story of a woman with both lyme disease and weight issues who looks to the competing chefs for healthy meal solutions to change not only her shape but also her life.  Cook Your Ass Off isproduced by Jane Street Entertainment (Chopped, Next Food Network Star, Rachel vs. Guy Celebrity Cook Off).
 
The Dose with Dr. Billy (upwave.com/TheDose) provides an entertaining look at daily health and wellness through the humor and insight of Emergency Room doctor Billy Goldberg, bestselling author of “Why Do Men Have Nipples?”  The 20-year veteran emergency medicine physician made his upwave debut through its original upwave digital and YouTube series where Dr. Billy answered uncommon health and wellness questions – and now fans can’t get enough. The Dose with Dr. Billy will provide viewers a weekly dose of health tips, from sleep to sugar, memory and more. Dr. Billy will demystify health topics and provide real solutions anyone can understand. In its premiere episode, Dr. Billy examines how poor sleeping habits impact overall health, visiting a sleep center with expert Dr. Chris Winter and stopping for many surprises along the way – including testing a full-body sleeping bag with Academy-Award® nominated actress Julianne Moore.  The Dose with Dr. Billy also is produced by Zero Point Zero Production Inc.
 
To learn more about upwave’s television shows, visit www.upwave.com and follow upwave on Twitter (twitter.com/upwave), Facebook (facebook.com/upwave), YouTube (youtube.com/upwave), Pinterest (pinterest.com/upwave) and Instagram (instagram.com/upwave).
 
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About upwave
upwave is Turner Broadcasting’s new multi-platform entertainment brand that delivers health and wellness lifestyle content designed to entertain and inspire people. The brand’s content extends across several media platforms, including television programming on HLN debuting in December and digital content on upwave.com and YouTube. Uniquely situated at the intersection of entertainment, technology and health and wellness, upwave offers entertaining storytelling that emphasizes all aspects of healthy living through its five content pillars:  eat, move, relax, thrive and connect.
 
upwave/Turner Broadcasting System, Inc.
Amy Cohn
Vice President, Corporate Communications
404.827.5033
 
Voce
Elisabeth Lovett
Senior Vice President    
elovett@vocecomm.com        
404.995.4515

 


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