Release Date: 9/1/2011
Turner Ramps Up Its Affiliate Promotions
Turner Network Sales, the distribution division of Turner Broadcasting, is ramping up its affiliate promotions in the third and fourth quarters around the MLB Postseason on TBS, season 12 of truTV’s buzzy series World’s Dumbest…and season four of the popular Cartoon Network series Star Wars: The Clone Wars. Turner will implement three separate turnkey local market affiliate promotions that will pepper the country this fall, visiting high-traffic areas in 38 cities across the United States, partnering with the major cable MSO in each market.
“These promotions provide tremendous value to our affiliate partners by bringing them engaging, experiential opportunities with strong, recognizable brands,” said Heather Baldino, Senior Vice President of Marketing and Revenue Integration for Turner Network Sales, the domestic distribution, sales and marketing arm of Turner Broadcasting. “The strength of these brands coupled with the entire promotional package delivers engagement across the board – not only as a partnership opportunity for our affiliates, but also as an interactive, entertaining experience for a wide range of their customers.”
Ramping up their support of Major League Baseball airing on TBS this fall, Turner will bring its “MLB Postseason on TBS Bobblehead Tour” to eight cities in September in order to capitalize on the building excitement for the postseason airing on TBS beginning Sept. 30. Baseball fans can get their photo taken with Postseason Pete, a 12-foot bobblehead statue decked out in the home teams’ uniform, test their skills in the batting cage and try their luck with the pitching machine, as well as receive co-branded prizes and premiums. The tour will visit at eight MLB games throughout the month of September, including stops in Cincinnati, Detroit, Milwaukee and St. Louis.
Promoting one of Cartoon Network’s most popular series, Turner will once again bring its Star Wars: The Clone Wars TAKEOVER promotion to 10 markets beginning in September. The promotion, which will visit high-traffic family friendly venues in each city, will consist of a green screen photo opp with fan favorite characters, a co-branded prize wheel where fans can have a chance to win Star Wars premiums, including Star Wars Ultimate FX Lightsabers donated by Hasbro, and a meet and greet with the heroic Clone Troopers. Star Wars: The Clone Wars premieres its fourth season on Friday, Sept. 16, with a one-hour special event beginning at 8 pm ET/PT.
To promote the new season of truTV’s series World’s Dumbest…, which will premiere in October, Turner is taking the show on the road with the “Play Dumb truPIDITY Event,” a live game show experience based on the popular truPIDITY online game on truTV.com. Fans can test their trivia skills by watching clips from World’s Dumbest… in order to win truTV-branded prizes. The promotion will visit 20 targeted truTV markets across the country at high-traffic venues such as concerts, malls, festivals and sporting events, including stops in Memphis, Atlanta and Boston.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
TBS, a division of Turner Broadcasting System, Inc., is television’s top-rated comedy network and is available in 100.8 million households. It serves as home to such original comedy series as Are We There Yet?, Tyler Perry’s House of Payne, Tyler Perry’s Meet the Browns and the upcoming Tyler Perry’s For Better or Worse; the EmmyÒ-nominated late-night series CONAN, starring Conan O’Brien; hot contemporary comedies like Family Guy, The Office and The Big Bang Theory, which begins later this year; special events, including star-studded comedy festivals in Chicago; blockbuster movies; hosted movie showcases; and championship sports.
About Turner Sports
Turner Sports, a division of Turner Broadcasting System, Inc., is an industry leader in televised and online sports programming, airing championship level sporting events on TBS, TNT and truTV, and managing some of the most popular sports sites on the Internet. Turner Sports’ television line-up includes the NBA, Major League Baseball, the NCAA Division I Men’s Basketball Championship, NASCAR and professional golf. The company’s digital portfolio includes SI.com, NASCAR.COM, NCAA.com, PGATOUR.COM, GOLF.com and PGA.com, as well as an accompanying collection of mobile websites and connected device apps. Turner Sports and the NBA also jointly manage NBA Digital, which includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the NBA Game Time App, NBADLEAGUE.com and WNBA.com.
About Cartoon Network
Cartoon Network (CartoonNetwork.com), currently seen in more than 99 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.’s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for kids and families. Nightly from 9 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired comedy and animé for young adults 18-34. Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
truTV is television’s destination for real-life stories told from an exciting and dramatic first-person perspective. Currently seen in 93 million U.S. households, the network is enjoying its best deliveries ever in key demographics. truTV features high-stakes, action-packed originals that give viewers access to places and situations they can’t normally experience. truTV’s primetime fan favorites include the original series Hardcore Pawn, All Worked Up, Lizard Lick Towing, Conspiracy Theory with Jesse Ventura, Black Gold, Operation Repo and World’s Dumbest… The acquired series Wipeout joins the lineup in September. During the daytime, the channel features expert trial coverage under the name In Session.
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