TBS, exclusive television home of all four of Major League Baseball’s (MLB) Division Series and the American League Championship Series (ALCS), will team up with GRAMMY® nominated artist Kid Rock to create an exclusive full length video featuring his soon-to-be released song “Born Free.” The video, which will debut in National CineMedia theatres nationwide on Friday, Sept. 3, will include exclusive footage from a recent concert outside of the singer’s hometown of Detroit, Mich. The song will be used throughout TBS’ marketing campaign for its MLB Postseason coverage including shorter versions of the video that will run beginning in early September. It will also be used as a secondary theme throughout the network’s coverage, serving as the primary musical bed to enhance the network’s broadcast elements.Read More
Conan O’Brien’s third late-night show will simply be titled Conan when he returns to television Monday, Nov. 8, at 11 p.m. (ET/PT) on TBS.
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TNT will present an eight-hour Labor Day marathon of the hit series Bones, followed by two weeks of episodes that highlight the romantic chemistry between the two lead characters, played by Emily Deschanel and David Boreanaz.Read More
This September, Turner Classic Movies (TCM) will celebrate the 75th anniversary of the groundbreaking journalism series The March of Time. TCM will present four hours of classic newsreels Sunday, Sept. 5, beginning at 8 p.m. (ET). TCM’s presentation is part of a major, multi-platform initiative involving HBO Archives and The Museum of Modern Art (MoMA).Read More
TNT’s mega-hits Rizzoli & Isles and The Closer have set the summer ablaze as cable’s #1 and #2 series, while also marking the first time ever an ad-supported cable network has boasted two series averaging more than 8 million viewers each. The success of TNT’s originals lineup, which also includes Leverage, Memphis Beat, HawthoRNe and Dark Blue, has helped the network score audience growth over last summer.Read More
truTV is on track to score its best summer ever among its targeted demographics, while also garnering a Top 10 finish with men 18-49.Read More
Emmy®-winners Michael J. Fox, Bill Hader and Eli Wallach have each signed up to take the seat opposite Turner Classic Movies (TCM) host Robert Osborne as part of the network’s popular GUEST PROGRAMMER showcase in the second half of 2010.Read More
CNN Ad Sales and Marketing, together with Starcom USA, announced today an agreement that guarantees out-of-home (OOH) lift for Starcom clients with schedules running across CNN and HLN. The agreement, a first of its kind between the two media companies, finalizes upfront negotiations and also provides Starcom measurable results of specific campaigns and deeper insight into consumer behavior and media consumption. The deal was announced today by Greg D’Alba, executive vice president and chief operating officer, CNN Ad Sales and Marketing, along with Starcom President/Chief Operating Officer Chris Boothe, and underscores an increased recognition in the value of Read More
Andrea Ching has been promoted to senior vice president of marketing and promotions for Turner/SI Digital, where she previously served as vice president. The announcement was made today by Walker Jacobs, executive vice president of Turner/SI Digital, to whom she reports. Ching is based in New York.
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Throughout September, Turner Classic Movies (TCM) will commemorate the 100th anniversary of the Mexican Revolution with a collection of films about the pivotal conflict and its most intriguing figures, from Pancho Villa to Emilio Zapata.Read More